Bio
About
As a seasoned executive with over 20+ years of experience, I have always had a passion for bringing new and innovative ideas to life.
I am a global citizen who has worked across more than 40 countries and with 20 lifestyle and luxury brands, building extensive networks of partners and investors. My expertise spans business development, operations, marketing, sales and brand management, paired with strong team leadership and a strategic, problem-solving approach.
My passion is fostering growth, accelerating start-up companies, and developing new revenue streams in retail, experiences, and membership models for luxury lifestyle brands through strategic innovation. My work has been recognized by Skift, Fast Company and The New York Times.
I am committed to creating positive global impact through sustainable initiatives — collaborating with UNDP, the Equator Initiative and Pathway to Paris. I serve on the advisory board of The Hopenclass and as Chairman of the META Foundation, a non-profit organization that bridges the gap between physical and virtual spaces, art, and fashion.
Home for us as a family — my wife Maria and our beautiful daughters — is at the moment New York City.
Career — 2005 to 2024
- 2021
Chief Development Officer / Managing Director
Proper Hospitality
- 2019
Senior Vice President — The Americas & Global Business Innovation
Design Hotels, Inc. / Marriott International
- 2015
Vice President — The Americas
Design Hotels, Inc.
- 2013
Regional Director of Marketing — Eastern & Central Europe
Starwood Hotels & Resorts
- 2011
Regional Director of Sales — Eastern & Central Europe
Starwood Hotels & Resorts
- 2009
Regional Director of Sales — Central Europe, Spain, South Africa
Starwood Hotels & Resorts
- 2008
Area Director of Sales & Marketing
Starwood Hotels & Resorts
- 2005
Director of Global Sales
Hilton Sales Worldwide
Awards, Boards & Social Commitment
Languages
Education
Key Publications & Public Speeches